The launch of OpenAI’s video generation tool, Sora, in the UK and Europe marks a pivotal moment in the world of creative industries. With its ability to generate realistic video content from simple text prompts, Sora promises to revolutionize sectors like film, TV, advertising, and more. While the tool presents exciting opportunities for innovation, it also raises significant concerns for artists, creatives, and the future of intellectual property. A New Era of Creativity For years, the creative industries have been on the cusp of a technological revolution. The introduction of AI tools like Sora brings that future into sharp focus. Sora can take a simple prompt, such as “two people in a living room in the mountains,” and create a 5-second video scene, complete with realistic backdrops and environments. The tool is fast, efficient, and capable of producing content that traditionally would have required expensive sets, locations, and a whole production team. Tyler Perry, a renowned T...
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